Why this job is important
This role is an outstanding opportunity to be at the forefront of innovation in the marketing analytics space. Supported by Kantar's central commercial LIFT ROI team, you'll engage key decision-makers through various channels, validate business prospects, and assess them to enhance our solutions.
What you’ll be doing
- Drive growth by identifying and encouraging a pipeline of potential opportunities through strategic outreach.
- Initiate meaningful conversations with prospects to validate high-potential opportunities and qualify them for the next phase of the sales process.
- Foster connections with important decision-makers, showcasing the impact of LIFT ROI’s marketing analytics solutions in improving their marketing strategies.
- Collaborate with LIFT value teams to accelerate insights and tailor solutions that address specific business needs, driving a quicker path to return on investment.
- Maintain meticulous records of all sales activities, pipeline status, and opportunity development within CRM systems.
The ideal skills & experience
- Proven experience in sales development, with a track record of prospecting and qualifying opportunities in marketing analytics or related fields.
- Strong understanding of Marketing Mix Modeling (MMM) and its role in driving business optimization and growth, with equivalent experience accepted.
- Expertise in CRM systems (Salesforce or similar) and ability to lead and supervise pipeline activities effectively.
- Impressive communication and relationship-building skills, with the ability to engage and influence senior customers.
- Eager to achieve goals, with a demonstrated ability to meet or exceed sales development targets.
- Proficient in English.
Why join Kantar?
You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.
And by merging the knowledge of our team with innovative AI technology, we can truly assist brands in uncovering some outstanding insights.
Equal opportunity is our top priority. We support diverse work styles and welcome applications from all backgrounds.
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