Dx Analytics is a digital research and strategy consulting team, born out of a unique combination of digital expertise gained at the forefront of online research, strategy, and activation for some of the world's largest brands.

Dx Analytics’ work is truly global, across industries and continents. We distinguish ourselves by using search engine and social media data to provide insights into people and their behaviour, translating this into online strategies that drive genuine business benefits.

Our role is to help brands understand how the digital landscape works, and what they can learn about their customers there, from trends in Google searches and Twitter conversations to the sales uplifts from new forms of digital media. Mining consumer data trails from social listening, eCommerce sites, reviews sites, forums, and blogs, Dx Analytics leverages the large-scale raw data of the internet, and uses it to map and understand the paths that brands should tread, feeding into marketing strategy, product innovation, and more.

Key responsibilities will include:

• Support client success teams in identifying the right Dx solutions for the business opportunities, and providing inputs on approach, estimates, assumptions, and constraints.
• End-to-end delivery of projects, including quantitative and qualitative analysis of data, identifying insights that answer client questions and drive informed decision making. 
• Day to day communication with client and internal stakeholders, including the presentation of data-driven outputs, to identify client needs and build relationships with key stakeholders.
• Working with portfolio lead to set up processes like project tracking, compliance, quality standards, communications, etc. that ensures efficient management of resources and operations within Dx team.
• Assisting Dx Analytics in the creation of whitepapers and thought leadership studies.
• Managerial role for a team of 5-6 analysts. Identify learning needs for the team members, coach and support them in their career growth as well as ensuring engagement is maintained.

Preferred characteristics:

• Enthusiasm for learning, with a strong desire to broaden your knowledge across the digital landscape.
• Exceptional verbal and written communication skills, with the ability to explain complex technical concepts clearly to both expert and non-expert audiences.
• Social Listening Experience with platforms like Brandwatch, NetBase, Sprinklr. Examples include category analysis, competitive analysis, or a brand health analysis.
• Working knowledge of Search Analytics and Google Trends, Keywords, data.
• Broad expertise and understanding of digital landscape, digital channels, and social media platforms.
• Working knowledge of Python with experience in running codes, debugging, etc. Experience in NLP will be preferred.
• Ability to translate data into useful insights and engaging stories. Good knowledge of creating reports in PowerPoint
• Skill in responding to open-ended, creative prompts/instructions.
• Experience discussing data-driven recommendations with decision-makers.