
Kantar Media, TechEdge
Business Development Manager
New York, NY
About Us
In 2017, Kantar Media fully acquired TechEdge, enhancing its capabilities in digital and data-driven marketing insights.
TechEdge: is a global software house operating out of the UK, Denmark, Spain, Poland, Singapore and Miami, specializing in products for the media industry. The company was founded in 2000 and has expanded rapidly to become the largest respondent level media software house in the industry today. We have a footprint in over 70 markets across the US, Latin America, Europe, the Middle East, Africa and Asia Pacific.
TechEdge software is used by broadcasters, operators, media agencies and advertisers for detailed analysis and documentation of effect and consumption patterns, as well as verification of advertising spend across flow TV, Addressable, online, etc. Our client base exists of global brands such as Viacom, Discovery, Disney, Warner, SKY, Comcast, Eurosport, comScore, BBC, Procter & Gamble, PepsiCo and Expedia, among others.
Kantar Media: As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.
Working with panel and first-party data in over 80 countries, we have the world’s fastest growing cross-media measurement footprint, underpinned by versatility, scale, technology and expertise, to drive long-term business growth for our clients and partners.
Job Details
Key position in TechEdge’s future growth strategy. Part of defining and delivering on the future road map for growth in the North America.
Though the role comes with no direct people management it comes with a significant amount of responsibility and collaboration, both in terms of positing TechEdge in the North American media industry, but also being a key part of defining, and executing on new growth areas in the North American market.
Tasks & Responsibilities
- Working with the largest Advertisers, Data providers (Linear and digital), Broadcasters, Media Owners & Platforms, and Agencies in the region.
- Working directly with directors and C-level positions with the clients.
- You will report directly to the Global Business Development Director in TechEdge.
- BD will be responsible for all potential USA re-selling partnerships.
- Developing and managing the largest North American accounts
- Keep senior management informed with detailed and accurate reports or presentations.
Your profile and key skills we are looking for
- At least 3-5 years of experience from the media industry, preferably in sales, agency, or media company/platform management functions with a firm grasp of measurement solutions.
- Experience with audience measurement tools like AdvantEdge, Npower, NMI, Lake5, Instar Analytics, or other proprietary and third-party media analytics tool is a plus.
- Established and trusted relationships with agencies and media companies/platforms are critical
- Track record of cross-functional collaboration to drive results, especially being able to influence stakeholders.
- Lead quantitative analysis of demand, including opportunity sizing of existing channels and emerging sources
- A background from a global organization is a plus
- Strong profile, with a commercial mind
- Great communicator, both verbally and in writing
- Travel activity 30-40 days within USA primarily.
- Do’er mentality
- Works independently, but enjoy being part of a team
- Technical abilities are a plus
Our offer
We provide a highly competitive benefits package!
- Medical plans with comprehensive, affordable coverage for a range of health services
- 25 days vacations paid in full
The salary range for this role is $130,000 – $150,000. Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
At Kantar Media we have an integrated way of rewarding our people based around a simple, clear, and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar Media, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate because of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager(s) and for consideration for potential future opportunities by Kantar and its affiliate Kantar group companies. For full details of our privacy policy please visit www.kantar.com.