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Job Title: VP Media Insights- Agency Lead
Job Location: Atlanta, Boston, Chicago ,Norwalk, New york City
About the role:
The VP, Agency Lead role is a leadership role responsible for strengthening relationships with key clients and supervising a team of roughly 30 people.
You will set a high standard for quality and excellence on key account(s), design strategic research that offers clients innovative and compelling insights and help guide the strategic direction of our Media clients;
Own specific account engagements and responsible for the client relationships, financial targets and profitability of the Agency practice; ensure technical operational advancements and efficiencies are being accomplished and rolled out to the entire media team (120+ people);
Work closely with Commercial leads to find opportunities and design strategies for business growth; Socialize new products and proprietary assets to build and expand client relationships; Remain abreast on market developments and trends to provide perspective to our clients on emerging themes in the industry, including the impact on proprietary solutions; Own a commercial growth target to ensure client success and satisfaction across all product solutions across Media engagements; Assess and manage performance metrics of accounts, mitigate risk, and proactively manage financial targets; Ensure the development of training materials and deployment of Media solutions across the total Media team – methodology technicalities, product knowledge, data analysis, writing and delivering oral presentations; Assess strategy and assist in the deployment across the Media group; Partner with Media operations to ensure strategy is progressing, and the proper roll out and tech expansion aligns with executive leadership directives; Lead and inspire team while strengthening and expanding the relationship between Kantar and NA client teams; Work with Media Team leadership to identify necessary resources and staffing for new projects;
KEY ACCOUNTABILITIES
Working in collaboration with the NA Media Leadership Team, be responsible for growth and the commercial success of the Media Agency business.You will work alongside the Media Solutions leaders and team to help ensure a seamless client experience.
Sales and Business Development
- Drive client discovery and solutions design architecture for Media opportunities as they arise
- Help develop and implement account growth plans with Client Partners and Media BD
- Work closely with Client Partners and Media Business Devopment and account leadership team to identify opportunities and strategies for growth
- Drive strategies for program renewals, cross-selling and organic growth
Client Leadership & Success
- Serve as a trusted advisor to clients ensuring client success and satisfaction across all types of Media engagements
- Stay on top of marketplace developments and trends to provide perspective to our clients on emerging themes in the industry
- Help strengthen and expand relationship between Kantar and NA client teams
- Work with Media Team leadership to identify necessary resources for new projects
- Actively strive to shape the future of our group – through innovation, overall vision, and offer development
- Communicate expertly and effectively to diverse audiences
- Lead and inspire team with positivity and optimism, contributing to a culture of high expectations and achievement
EXPERIENCE AND CAPABILITIES
You will be business savvy with the ability to engage client-facing commercial teams and inspire internal teams to design brand insights projects to guide the strategic direction of brands. Have a passion for developing solutions to address real-world client issues and pain while balancing the needs of a wide range of stakeholders.
- BA/BS degree in marketing, business management, or economics
- 12-15+ years of custom market research design experience in measuring Media effectivness, experience commercializing brand consulting and agency services, and delivering on client impact, while partnering with business development and sales teams
- Experience crafting study designs for strategic research projects, serving as subject matter expert on effective research design to clients
- Experience using research & analytics to advise brand management and marketing strategies
- Creative, out-of-the-box problem solver that can take a highly customized approach to research and analytic design
- Strong client service orientation, ability to build effective working relationships with high-level client stakeholders such as brand, media, and advertising directors, and CMOs
- Expertise in translating clients’ business requirements into solutions, and effectively positioning solution value in terms of business value and ROI
- Ability to effectively lead, collaborate, triage and make decisions in a fast-paced, constantly changing environment
- Demonstrated proficiency in team collaboration and delivering through influence within a large matrix organization
- Insatiable drive to innovate, question the status-quo, and the intellectual honesty to measure success based on results
- Boundless intellectual curiosity to continually explore how to do things better, faster, and cheaper
- Exceptional listening, written, and verbal communication skills
- Experience handling large teams
- Demonstrated soft skills
- Ability to travel as needed
Kantar Benefits
We provide a comprehensive, highly competitive benefits package, including
- Medical plans with comprehensive, affordable coverage for a range of health services
- Health Savings Account/FSA
- Dental, Vision and benefits to cover unique healthcare needs
- Wellness Program
- 401k with matching
- Tuition Reimbursement, Commuter benefits
- Unlimited PTO
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
Privacy and Legal Statement
PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.
The salary range for this role in Chicago is $ 122,700.00 - $204,500.00 our final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.