Director, Brand Guidance, Insights

Malaysia

We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.

About the job

Want to be part of an exciting team, with an international company and accompany your clients driving their growth? Kantar's Insights division is looking for a new Research Director to join its Brand Guidance team.

Under the responsibility of a Client Partner and within a medium-sized team, with a strong spirit of partnership and excellence, you will oversee a set of key account client relationships and manage a team of between 4 and 6 members, at various levels. The director will own the account profitability, client engagement, retention, growth and maintain the quality of outcomes for all projects. The Director is a client facing role that requires some business development activities and commercial targets to be achieved.

Job Goals

This role requires strategic and critical thinking, design, writing and presentation of high valuable and meaningful analyzes to support clients to help them build their marketing plan and their brand strategy through the following:

You will be managing customer relations with C-Level interlocutors and participate in the development of commercial activity. You will also produce highly valuable and innovative proposals to meet the strategic challenges of your customers.

This is a leadership role where you will help build the team's capability in producing high work quality. Most importantly, you will empower, encourage and develop team members to deliver impactful work.

Ideal Skills and Capabilities:

• We are looking for someone who has demonstrated ability in marketing research (agency or client side) and/or in the area of brand measurement/brand health tracking/brand strategy/customer experience, and adept at research and analysis and possess excellent writing, editing and oral communication skills.

• Possess a Degree in Marketing, Communication (MA degree), Business, Statistics, Mathematics, Economics or related field
• A minimum of 10 years of total work experience, preferably in marketing, market research and client insights
• Strong analytical skills, have acquired an excellent understanding of client needs and possess a real ability to address strategic business questions by proposing innovative responses
• Organized, a problem solver, self-directed, and demonstrate leadership and initiative, while at the same time being a committed team player.
• Validated and proven competence in one of the following areas of expertise: project management overview, brand management, market understanding, people management, customer experience

Continue to shape your future at Kantar. We're proud you're considering how to always get better and are making the investment in your career. Let’s continue to win together and help shape the brands of tomorrow.

What part of Kantar might I be joining?

You’ll be joining our Insights division, the masters of using data to resolve challenges. They help brands define what they should stand for, how to reinvent and renew their offer, how to better reach audiences, and how to win with consumers. By blending human insights expertise with the latest technology advances, Insights make sure we can deliver innovative information to brands everywhere.

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And if we combine the expertise of our people with the latest AI technology, we can really help brands discover some amazing insights.  

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way works for them. We encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.

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